Fraser King - What we do

Consultancy & Mentoring

Print

Creative and Design

PR & Corporate Literature

Business Development and Marketing

Social Media

Advertising and Media

Events and Exhibitions

Website and Digital Development

Branding, Development and Strategy

You may already have a Sales and Marketing strategy in place and just need a bit of guidance or advice. It doesn't mean that you're doing anything wrong but it's nice to step back and regroup and refresh sometimes.

We can
• Monitor your sales and marketing
• Assess your position and advise on new ideas
• Be an objective "second opinion"
• Spring clean your strategies and work with you on new ones
• Give you ongoing mentoring and guidance
• Work as your outsourced marketing department and come into your business to work with you

A brilliant design can really be enhanced by an equally brilliant print finish. It's such a shame when a fantastic piece of design work is let down by a poor print format or specification.

We can
• Buy print cost effectively and efficiently
• Specify the right finish for the right design
• Deal with the nuts and bolts of paper stock, lamination, spot uv, seals etc, basically taking the headache of the print brief away.
• Manage fulfilment and delivery of your printed literature

Having a great idea on how something should look is one thing, making that idea reality is another. Design value can make an organisation really stand out when it's done well, and when it isn't!

We can
• Manage all your creative design
• Work as your design department
• Guarantee some of the best creative designers will be working on your projects
• Develop your brief and work with you to get exactly what you want
• Print manage all your material ensuring you don't pay a penny more than you need to

PR, when used properly can be one of the most powerful tools you will ever use. It is one of the most cost effective too! The right words to the right people can give your organisation a wonderful platform.

We can
• Write and plan press releases
• Develop internal pr
• Write and produce your suite of corporate literature
• Design and publish Newsletters, magazines and EZines
• Monitor responses and effectiveness

To stay one step ahead it's essential to develop new business and market your organisation so that you are seen by the right people at the right time.

We can
• Develop direct mail strategies (online or offline)
• Establish your key messages
• Attract new business
• Increase website traffic
• Build strategies and audit your ongoing marketing

It is essential for some industries and to use social media well. It can be used to effectively develop a brand a campaign or awareness. It can be a hugely powerful tool when used properly.

We can
• Set up your social networking presence
• Advise on development strategies and techniques
• Keep everything working as it should (there's nothing worse than seeing a lazy, out of date account!)
• Provide the tools for you to simply and effectively keep your social media presence live and relevant

Advertising works! Offering brilliant products and services is great, as long as your required customers/clients/supporters know you are doing it! Strong, creative planning means you can be in the right place at the right time!

We can
• Design your advertising
• Pinpoint the best media (print, online, new media, display, radio, tv etc)
• Build target databases (b2b or b2c)
• Manage your budget so your objectives are met
• Media plan and buy (and negotiate) on your behalf
• Monitor response and effectiveness
• Manage ongoing strategies

Nothing brings your brand to life quite like a well organised, well thought out event. From small receptions to large awards dinners, creating an experience that your clients will remember and talk about is a fantastic brand and relationship builder.

We can
• Plan your event and search suitable venues
• Design your invites and pre event literature and collate responses
• Organise supply partners (food, drink, entertainment)
• Work with you on the key objectives of the event and strategise accordingly

Your website is likely to be the first thing your potential new clients look at. It also needs to be positioned so your potential new clients know it's there!

We can
• Design your website
• Work on promoting it in the right places
• Ensure it is searchable and you have the right SEO set up
• Develop e-commerce channels
• Keep your web presence up to date and in tune with your organisation
• Develop and publish apps (iphone, ipad, Android etc)
• Produce corporate videos and showreels for online presence

Our main focus is on developing your business and Return
on investment. We will always use the right medium for the right job
and we’ll feedback on how things are going. It’s fantastic seeing
your name in lights but if it’s not bringing you results then what’s
the point? We appreciate that no two projects are the same.
With this inmind we always tailor our fees transparently to offer
the most cost efficient solution.

A fantastic logo is just the start……

We look into all the nooks and crannies that make a successful brand and ensure that you have the perfect all round package.

We have created identities for start-up businesses, branding for local government and company and product brands for large businesses. We've also successfully revitalised and repositioned several existing brands.